Employ These Tactics For Competitive Article Marketing Strategies
Article marketing can be a great way to build site traffic. Article marketing is the process of submitting articles to directories so that others can post them to their websites as content. Each time someone posts your article you get a link, sometimes two, back to your site. You get traffic and they get great content. It’s a win-win situation and this article will explain how it’s done.
Keep your copy simple and short. Don’t forget, writing for the internet is different than writing for other mediums. Don’t skimp on information, but if you keep your article concise and under 2,000 words, you will be able to make the reading experience more enjoyable for your readers Covered patios in Nashville.
When writing articles as part of an article marketing strategy, make sure they are informative. While it can seem like article marketing has more to do with placement and linking than with getting potential customers to read the articles, you must treat every article like a sales pitch or a one-time opportunity to gain a customer’s trust Window Treatments in Nashville.
Search out guest blogging positions. Blogs are often searching for someone to do a guest spot for them, and if you are lucky enough, or a good enough writer, you will be chosen to write an article for them. Use this position to plug your own website as well as the product you are writing about.
Work on your word count. A good article should not be too long to be entertaining, or too short to be informative. Different article directories want different sized articles as well. Most look for articles between three hundred to eight hundred words, so if you consistently stick with five hundred, you should be fine.
If your target audience has their own technical lingo or slang terms, use them freely throughout your articles. This will not only appeal to them because they understand what you are saying, but also because it makes them feel as if you are a more a part of their unique group.
Make your articles relevant to a large number of people. Specialized subjects may be interesting to some, but most people won’t read past the first sentence if it isn’t something that they are interested in or passionate about. Think in terms of generalization when it comes to how you write your articles.
Do your keyword research. If you have already written an article, but aren’t sure what to title it, look for commonly searched keywords that will fit the article. Do not use keywords that don’t match up. No one likes to be looking for fishing gear and click on an article about the most recent music videos Tile Installation in Nashville.
Never copy anyone else’s work or ideas. Doing this is not only unethical, but it could be illegal. Nothing kills your credibility like someone commenting on your article that you stole it from someone else. Do your own work, and always give credit where it is due to protect yourself from these issues.
Including pictures or images with your article is a great way to attract more attention. Readers love to have a visual accompaniment to the text they are reading. Be sure that the image you are using is one that you have permission to use, however, and host your images on your own account instead of hotlinking.
Once your EzineArticle has been approved, submit that article to other major article directories, like Buzzle, ArticleAlley, and ArticlesFactory. Most major article directories do not have the follow tag. It is still important to submit them to these directories, because articles from these directories still do rank well, overall.
Always try to stay as relevant as possible in your article marketing campaign by creating a set of email alerts for any breaking news. If you can be among the first to get out in front of a breaking product or trend, your readership will stay tuned in and appreciate your site as a source of legitimate and useful information.
Add anchor text to your links in the author resource box at the end of your articles. The text should include your keywords and should always send the reader to your original article or blog. The text in these will help reinforce your keyword and will drive people to see more information about you increasing your page views.
It is important to remain fresh with ones articles that they are using for marketing. By keeping articles varied and always changing, one can avoid their articles from getting stale. Articles that are always similar in some way will cause ones articles to be less effective at attracting viewers to them.
You can further research article marketing by joining a few forums on the subject matter. Many of these members would be happy to help those trying to get started or even those who are experienced but still desire some feedback. You can even get pointers by just reading posts, as many are short, informative, and concise.
Keep copies of everything you publish online as well as any correspondence and comments you write. By doing this, you can make use of them in your articles later. This practice is called, “Private Label Rights” or “PLR”. These can be terrific enhancements to articles.
Offering a free eBook of articles you have already written is a great way to market your article writing abilities. Offer the free eBook to create more traffic to your site and try to encourage people to leave you their email which will help with the relationship building of future email marketing as well. Writing an eBook will effectively promote your expertise in a niche as well.
Write about the same topic from different angles to produce more value-added content. Regardless of your topic, have a cheatsheet with several different angles to write. The best beeswax, beeswax benefits, beeswax flavors, beeswax history, and so on. Here are a few more: Top 10 beeswax producers, 5 ways to cook with beeswax and using beeswax for weight loss.
You can see just how effective article marketing can be at bringing traffic and attention to your web site. With these ideas you have all you need to start building back links with directory submissions. So, start writing great articles, submit them to the directories on a regular basis and watch your traffic increase.